Why is Viral Brand partnering with Dentity?
ViralBrand is a pioneer in influencer marketing, having been responsible for some of the most viral campaigns of all time (including Harry Potter, The Purge, The Hobbit, and Passion of the Christ) and Dentity is a leader in consumer-focused age verification solutions. As influential brands migrate to social media marketing, it’s important that they know they’re working with established and authentic influencers. That’s the focus of this partnership. We all win when brands invest more of their marketing dollars in social media, so it’s a win-win for influencers and for the brands that support them.
Why is age verification required?
In the U.S., Legal Drinking Age (LDA) compliance is regulated by the Distilled Spirits Council of the United States in collaboration with the Federal Trade Commission (FTC). The regulations govern the practice of advertising and marketing for alcohol (including beer, wine, spirits, and liquors) and require that 71.6% of audiences are reasonably expected to be of legal purchase age. Because of these regulations, we have to be certain that influencers participating in such campaigns are themselves at least 21 years old.
Why can’t I just send you my driver license?
Well, to state the obvious…its incredibly insecure to send and receive actual copies of driver licenses through email and text message. Our method of age verification is incredibly secure. We never save an image of your ID, and all your information is protected with AES-256 encryption, which is the same standard used by the National Security Administration (NSA) to protect top secret information. Dentity is the safest and most secure way to age verify for LDA compliance.
How does being age-verified help me?
Great question! Well, the way things are trending, brands will require their influencers to be age-verified in the near future. Unfortunately, catfishers and scammers are all over the Internet, and brands don’t want the risk of a campaign blowing up in their face. Once you age verify with ViralBrand, you will never have to do it again. By investing a few minutes of your time, you will be first in line for many of the brand campaigns that we have in cue. It will be good for your business and put you in first position for future campaigns!